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In its first week (episodes airing July 9, 12 and 15), BIG BROTHER live plus 3-day total multiplatform viewership averaged 4.96 million viewers, up+14% from last year (4.34m).
The premiere of BIG BROTHER: UNLOCKED (July 10), the ultimate fan show with Jerry O’Connell, Taylor Hale and Derrick Lavaseur, posted itsmost-watched episode ever, averaging 3.44 million viewers, up +46% from its year ago debut (2.36m) in live plus 3-days of multiplatform viewing.
Source: Analysis of Nielsen Multiplatform Data; Big Data P2+ AA, L+3, 7/9-7/15/2026 + Nielsen SCR, 3-Day Total Flight for streaming.
BIG BROTHER First Week (Episodes Airing July 9, 12 and 15) Live Plus 3-Day Multiplatform Ratings Highlights:
Year over year, the show grew+18% among A25-54 and +13% among A18-49.
BIG BROTHER premiere week averaged 4.96 million viewers per episode, outperforming “Love Island” (Peacock) premiere week by +58% (vs. 3.15m perepisode).
Night-by-Night Live Plus 3-Day Multiplatform Viewership:
Thursday, July 9 (8:00-9:30 PM, ET/PT) premiere – posted 5.48 million viewers, up +18% from last year (4.64m) with streaming alone up +14%.
+22% among A25-54 and +25% in A18-49 year-over-year multiplatform viewing.
Sunday, July 12 (8:00-9:30 PM, ET/PT) – averaged 4.59 million viewers, up +12% YoY (4.11m) with streaming alone up +30%.
+13% among A25-54 YoY multiplatform viewing
Wednesday, July 15 (8:00-9:00 PM, ET/PT) – averaged 4.80 million viewers, up +13% YoY (4.26m) with streaming alone up +20%.
+18% among A25-54 and up +11% in A18-49 YoY multiplatform viewing.
BIG BROTHER: UNLOCKED Friday, July 10 (8:00-9:00 PM, ET/PT) – averaged 3.44 million viewers, up +46% from its year ago debut (2.36m) and posted its most-watched episode ever.
Edited (07/23/26 01:29 PM)
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[CBS] “Big Brother: Unlocked” Premiere Posts Most-Watched Episode Ever