JokersUpdates.com: News Stand - The Heritage Foundation has a new ambassador for "traditional womanhood." But she’s hard-selling a life I’m not so certain she wants to live herself.

https://bsky.app/profile/jessicavalenti.bsky.social/post/3mqd5iuk75k27

Emma Waters is offended that The New York Times wrote about her butter.

The 28-year-old Heritage Foundation staffer—who encourages young women to prioritize getting married and having children over a career—was the subject of a glossy profile this past weekend. But she’s irritated, she wrote today, that the Times focused on her sourdough bread and homemade butter rather than her “actual work promoting root-cause care for infertility.”

Almost as if reducing women to their domestic labor is sexist and dehumanizing.

I first learned about Waters last year, when she was interviewed in a different Times article about the White House’s efforts to increase the birth rate. The young mother and author—who insists on being called Mrs. Waters—has been advising the Trump administration on policies to help “encourage” young women to have more babies.

Remember how the White House wants high school girls to learn about period tracking instead of contraception? Yeah, that was Waters. She also contributed to “Saving America,” the hellish Heritage roadmap for pushing young women out of college and the workforce and into early marriage and motherhood.

From the Times profile, it’s clear that powerful conservatives have anointed Waters as some kind of tradwife evangelist—even if she wouldn’t use the controversial term herself. Times reporter Anemona Hartocollis writes, “Mrs. Waters and her allies are looking to seize the opportunity presented by the Trump administration to change the basic shape of American life, and to do it in the image of young women like her.”

Over the past few months, the powerful Heritage machine has pushed out book promo for Waters, put her on panels, and given her a new podcast—“Rethinking Fertility.” In other words, they want her to be a Gen Z Phyllis Schlafly—advising young women to stay at home while she, herself, enjoys a high-profile career writing books, giving talks, and shaping national policy.

I don’t think she’d mind the comparison: in her book, Waters lauds Schlafly as a “revolutionary” who “didn’t abandon her home, her femininity, or her faith.” She also cites Schlafly as precisely who American women should strive to be: a “model of traditional womanhood [that] encourages public engagement, but only after family duties have been honored.”

https://jessica.substack.com/p/gen-z-phyllis-schlaflys-emma-waters