JokersUpdates.com: News Stand - Men who favor the tradwife lifestyle often view the women in it with derision

A recent study published in Psychology of Women Quarterly suggests that young men who favor the internet subculture known as the tradwife movement tend to hold hostile and patronizing sexist attitudes. The findings provide evidence that the appeal of this lifestyle for men is rooted in a desire for traditional power dynamics rather than a simple preference for a stay-at-home partner.

The term tradwife is a combination of the words traditional and wife. It refers to an internet subculture made up of women who promote a return to traditional gender roles. These women often use platforms like TikTok and Instagram to share videos of themselves cooking from scratch, cleaning, and caring for children.

The subculture relies heavily on a nostalgic aesthetic that glorifies the 1950s American suburbs. Women in these videos are often seen wearing vintage dresses, aprons, and high heels while performing domestic labor. The movement partly emerged as a response against the modern girlboss culture that encourages women to prioritize corporate careers and individual wealth.

The lifestyle centers on the idea that women should focus entirely on homemaking while submitting to their husbands. In this dynamic, the husband acts as the sole financial provider and the primary decision maker in the family. Women who identify with this subculture often reject the idea of working outside the home.

“The overarching goal of this research was to better understand how men perceive the #tradwife movement. Although the traditional homemaker/breadwinner lifestyle is nothing new, social media influencers who identify as tradwives have popularized this lifestyle anew by sharing idealized images of their homemaker role that invoke a sense of simplicity and nostalgia,” said study author Rachael Robnett, director of the Women’s Research Institute of Nevada and professor of psychology at the University of Nevada, Las Vegas.

“Tradwives also emphasize the importance of submitting to their husbands, with some even deciding to avoid leaving the home unless their husbands escort them. Only a few previous studies have focused on the #tradwife movement. Of these studies, all focus on women who identify as tradwives.”

https://www.psypost.org/men-who-favor-the-tradwife-lifestyle-often-view-the-women-in-it-with-derision/?utm_source=dlvr.it&utm_medium=bluesky