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Instacart charges shoppers different prices for same items, report says
12/11/25 05:09 AM




Instacart charges shoppers different prices for same items, report says
Portrait of Betty Lin-Fisher Betty Lin-Fisher
USA TODAY
Updated Dec. 10, 2025, 5:23 p.m. ET

Instacart is experimenting with pricing, charging some people shopping for groceries at the same time and same store location prices that can vary by as much as 23%, an investigation has found.

On average, that could cost a family of four a swing of $1,200 based on Instacart's prices, the study by Consumer Reports, More Perfect Union, and Groundwork Collaborative, a Washington, DC-based think tank, found.

That is particularly troubling as American shoppers say they are grappling with higher grocery prices, in part due to inflation and tariffs, said Lindsay Owens, executive director of Groundwork Collaborative.

Instacart has "turned the simple act of buying groceries into a high-tech game of pricing roulette. When the same box of Wheat Thins can jump 23% in price because of an algorithm, that’s not innovation or convenience, it’s unfair," Owens said in a press release. "Americans shopping for groceries aren’t guinea pigs and shouldn't have to pay an Instacart tax."….



https://www.usatoday.com/story/grocery/2025/12/10/instacart-pricing-investigation-target-safeway/87701184007/?tbref=hp

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* Instacart charges shoppers different prices for same items, report says
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12/11/25 05:09 AM

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