Rio JU Warrior Reged: 04/09/07 Posts: 134118 Loc: Cincinnati, Ohio The Ramaswamy Ad Backlash Proves Shock Marketing Has a Brutal CeilingProvocation gets you noticed, but a high-profile political ad just showed the exact moment edginess curdles into public repulsion. 10/24/26 05:24 AM Edit Reply Quote The Ramaswamy Ad Backlash Proves Shock Marketing Has a Brutal CeilingProvocation gets you noticed, but a high-profile political ad just showed the exact moment edginess curdles into public repulsion. EXPERT OPINION BY MICHAEL TASNER, FOUNDER & CEO OCT 23, 2026 A political ad in Ohio is blowing up this week, but not in the way its makers hoped. Vivek Ramaswamy, running for governor, released an attack ad built around his opponent’s estranged mother, digging into a rival’s private family history to score a point. The reaction was fast, bipartisan and full of backlash. Democrats called it cruel. So did a long list of Republicans, including Nikki Haley and others in Ramaswamy’s own party. Several Ohio Republicans scrambled to distance themselves from it. Ramaswamy, for his part, has owned it and doubled down. I’m not here to litigate the politics. I’ll leave that to the people who do politics for a living. But as a marketing story, this is one of the clearest lessons I’ve seen every business owner needs. Shock marketing has a ceiling, and it’s a lot lower than the people reaching for it tend to think. Shock is cheap attention, and cheap attention has a catch…… https://www.inc.com/michael-tasner/vivek-ramaswamy-ad-backlash-shock-marketing-ceiling/91424677 Rio: "Warriors...Come out to playay!!!!!!!!!" Report Remind Me Link

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