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This is a response to: We're kind of on a side issue now. I may respond more fully later. My point is that from the perspective of CBS, they make money from streaming sources which can replace lost advertising revenues.
AskMedia
Poster Emeritus
Reged: 09/05/17
Posts: 5594
Awww “side issue” ;) I beleive it’s all related.
01/13/18 01:03 AM




This all came about from an above conversation.

On the network side (CBS), the costs associated with smaller audiences, smaller advertising budgets, and having to create additional revenue streams, (i.e. streaming), in order to compensate for loses in the much larger portion of their business, which is over-the-air broadcast television, is negatively affecting their bottom line. Broadcasting is their bread and butter, not streaming. Streaming represents just a mere dent in the lost revenue networks are realizing in reallocated annual advertising budgets due to fragmentation, smaller audiences, and larger costs to advertisers.

As for the advertiser, streaming and audience fragmentation is leading to smaller audiences which is creating an environment where advertisers are evaluating the overall cost effectiveness of portions of their television advertising budgets.

But there is so much more that goes into this. This doesn’t even scratched the surface in what goes into programming, advertising criteria, etc., etc., etc., and please, let’s don’t scratch. We’ll end up writing dissertations trying to explain our points of view. No fun, thank you very much. Been there, done that. I suspect this isn’t the place for that either.

Have a good night Jake. I’ll see you around when we can talk about TAR, Jody, their chances of making F5 or better, and more. Peace!

Entire thread (Refresh)
Subject Posted by Posted on
* TV Ratings: 'Modern Family' 200th Episode Tops Wednesday
AskMedia
01/11/18 09:50 AM
xx * Here's a link to the correct information for viewership for last night's TAR episode showing TAR had MORE VIEWERS than any other broadcast show for all time slots the entire evening: 6.94 million.>
TheLastSamurai
01/11/18 11:55 AM
xx * That’s the same link I posted at 10:13am under the Topic post. It just got pushed down in the excitement ;)
AskMedia
01/11/18 12:27 PM
xx * Got it from your posting & referenced here that you had posted the current, correct information for last night's broadcast viewership numbers. TAR - highest viewership ALL SHOWS last night!>
TheLastSamurai
01/11/18 12:31 PM
xx * Ahh, my bad for only reading headlines. Sorry Jake. NT
AskMedia
01/11/18 12:36 PM
xx * I added a link to the post just above, where I referenced your (the OP) links. Lot of stuff to read here in a short period of time! Suffice it to say that TAR led ALL shows in viewership last night>
TheLastSamurai
01/11/18 12:41 PM
xx * Do you have access to the same link to last week’s rating and viewership information? Market’s just closing 8) Thx Jake NT
AskMedia
01/11/18 12:57 PM
xx * Here's last weeks TVBN (1.6, 7.31M)...
JAF
01/11/18 02:06 PM
xx * Thanks JAF!, market’s closed now, I can breathe, let me take a look. NT
AskMedia
01/11/18 02:13 PM
xx * Stuck in traffic and a rain storm- ugh - look at when get home and post what I find below. NT
AskMedia
01/11/18 04:00 PM
xx * That's down 370,0000 viewers from last week. Not really a good thing, especially since TAR ratings usually INCREASE from the premier.
JAF
01/11/18 11:36 AM
xx * You're also not including the DVR views for the new season since they are not out yet lol NT
Sambb19
01/11/18 02:21 PM
xx * I always watch the show on DVR days later. NT
Brn2Wander
01/22/18 05:28 PM
xx * Hopefully, those will update as learned. NT
TheLastSamurai
01/11/18 02:39 PM
xx * The Nielsen ratings show decreasing numbers on episodes since season 26. NT
Sambb19
01/11/18 02:18 PM
xx * yup, and a friendly reminder that viewers do not matter, it is all about the 18-49 demo NT
FurlessBat
01/11/18 12:57 PM
xx * CBS doesn't look at demographics - they never have. They look for total viewership. NT
Moviegal
01/22/18 12:22 AM
xx * I think Moviegal was just being facetious. NT
AskMedia
01/22/18 06:36 PM
xx * my kind of gal NT
FurlessBat
01/22/18 08:05 PM
xx * And on top of all that...
LibraLady
01/22/18 05:30 PM
xx * Total viewership is the number CBS is most interested in NT
TheLastSamurai
01/22/18 12:41 PM
xx * I disagree. All networks care about demographics, it is why turn the CW is still on the air NT
FurlessBat
01/22/18 10:44 AM
xx * All networks, CBS included, care about demographics; they buy programming, create program lineups, self promote programming, hire newscasters, price & sell advertising, all based upon demographics
AskMedia
01/22/18 08:09 PM
xx * Please show me any proof cbs doesn't care about demographics NT
FurlessBat
01/22/18 07:09 AM
xx * They are missing the group that brings some sort of drama it seems like. Most every other season there is one person on a team that it like nails on the chalk board and you can't wait to see what
all8up
01/11/18 12:40 PM
xx * With many teams being semi-celebrities with public reputations to protect, they're probably being on their best behavior. And TAR
JAF
01/11/18 01:14 PM
xx * I agree. The draw to these 'reality" shows is the train wrecks. They either need to g with at least B level celebs or sprinkle some train wrecks in. The only other draw is the places they visit IMO NT
all8up
01/12/18 06:15 AM
xx * I still prefer seasons of all new regular contestants, which is what made TAR, Survivor, and BB great to begin with. When they have to rely on "celebrity" contestants to try and draw
JAF
01/12/18 07:03 AM
xx * TAR is UP from 2015, 2016, 2017. While it had a 5% reduction from last week, it still had MORE VIEWERS than any other show the entire night, all time slots! NT
TheLastSamurai
01/11/18 11:46 AM
xx * Wrong. You appear to be looking at just the premier column. Take a look at the season average (rightmost column). We're 2 episodes in now. It's no longer just
JAF
01/11/18 11:49 AM
xx * I'm right. I looked at the numbers posted in the material written and published today. Take a look at those. They're linked twice by the OP. NT
TheLastSamurai
01/11/18 11:51 AM
xx * Wrong. The first link says "The Amazing Race, which is seeing substantial season-to-season growth on the new night".
JAF
01/11/18 11:58 AM
xx * You keep talking about just in relation to other shows in the same timeslot. I'm talking about TAR ratings compared to it's previous seasons. NT
JAF
01/11/18 12:06 PM
xx * Nope. I'm right. I've provided the current stats, just released, and they prove that TAR had more viewers than any broadcast show last night, all time slots. That's factual. NT
TheLastSamurai
01/11/18 12:01 PM
xx * Good to see that TAR, led by Jess & Cody, continued to get more viewers than any other show last night, almost doubling The X Files and outperforming The Blacklist. Way to go, JODY! NT
TheLastSamurai
01/11/18 11:14 AM
xx * TV Ratings Wednesday: ‘Amazing Race’ and ‘9-1-1’ stay solid in week 2
AskMedia
01/11/18 10:13 AM
xx * Wow. JODY and TAR won their time slot and beat out every show last night in every time slot for total viewers! TAR with JODY is doing better than it did last year. Big jump. NT
TheLastSamurai
01/11/18 11:17 AM
xx * On pace for the 2nd lowest rating in the 30-season history of the show isn't really something to crow about. But it does illustrate just how bad
JAF
01/11/18 11:46 AM
xx * It's not on pace for the 2nd lowest ratings in the 30 year history of the show. It's 2 episodes into the season. It's not on pace for anything yet. NT
TheLastSamurai
01/11/18 11:50 AM
xx * Unless you know what "on pace for" means. But yes, the current pace could improve. NT
JAF
01/11/18 11:51 AM
xx * I know what on pace means, but it can't be determined 2 episodes into a season, especially where competition affecting ALL broadcasts shows in all time slots are not taken into consideration. NT
TheLastSamurai
01/11/18 11:57 AM
xx * So then if the ratings for the first 2 episodes aren't enough to tell us much of anything yet, then why are you touting them so much? Can't have it both ways.
JAF
01/11/18 12:01 PM
xx * Mentioned above I’d post, but if you are not interested in blah blah blah program viewership & ratings just move on and enjoy the program. ;)
AskMedia
01/11/18 08:55 PM
xx * That looks accurate, and confirms exactly what I've been saying. Thanks for the summation. NT
JAF
01/11/18 09:27 PM
xx * "Season 30 TAR’s premiere viewership was larger than any of the past six seasons."TAR was #1 in the 7-8pm time period with 6.94M total viewers." Thanks for providing correct info & analysis, AM! NT
TheLastSamurai
01/11/18 09:20 PM
xx * Comparing TAR30's rating numbers to early seasons is meaningless. All network shows are down compared to 15+ years ago b/c of streaming, etc. The bottom line for CBS is the bottom line. As long as
Corndogger
01/11/18 09:10 PM
xx * No, it’s really not. I think you hit it on the nose however in your own post; streaming, etc. (i,e. fragmentation) and profitability. Those two things are at odds with
AskMedia
01/11/18 09:49 PM
xx * Many consumers would rather pay more for the TV product and bypass the advertisements. I do that. Commercial Free. It makes $ for the producer and saves me time. Broadcast is using streaming, too.>
TheLastSamurai
01/11/18 10:02 PM
xx * I understand. But if you’re watching commercial free that is not helping the advertiser or the cost effectiveness of their advertising budget. Thus, the costs associated with television
AskMedia
01/12/18 11:40 AM
xx * We're kind of on a side issue now. I may respond more fully later. My point is that from the perspective of CBS, they make money from streaming sources which can replace lost advertising revenues.
TheLastSamurai
01/12/18 11:48 AM
xx * Awww “side issue” ;) I beleive it’s all related.
AskMedia
01/13/18 01:03 AM
xx * Not meaningless, but I agree that the numbers for a 30th season show are certainly not going to keep up with their earlier seasons (and they're not).
JAF
01/11/18 09:45 PM
xx * I agree. All I care about is TAR surviving. NT
Bobbo2
01/11/18 09:34 PM
xx * thx, AM, that’s interesting.. NT
janie8
01/11/18 09:05 PM
xx * ha! so much for JODY vs time slot debate. It was team model that brought the ratings bump. NT
FurlessBat
01/11/18 10:43 AM

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