This all came about from an above conversation.
On the network side (CBS), the costs associated with smaller audiences, smaller advertising budgets, and having to create additional revenue streams, (i.e. streaming), in order to compensate for loses in the much larger portion of their business, which is over-the-air broadcast television, is negatively affecting their bottom line. Broadcasting is their bread and butter, not streaming. Streaming represents just a mere dent in the lost revenue networks are realizing in reallocated annual advertising budgets due to fragmentation, smaller audiences, and larger costs to advertisers.
As for the advertiser, streaming and audience fragmentation is leading to smaller audiences which is creating an environment where advertisers are evaluating the overall cost effectiveness of portions of their television advertising budgets.
But there is so much more that goes into this. This doesn’t even scratched the surface in what goes into programming, advertising criteria, etc., etc., etc., and please, let’s don’t scratch. We’ll end up writing dissertations trying to explain our points of view. No fun, thank you very much. Been there, done that. I suspect this isn’t the place for that either.
Have a good night Jake. I’ll see you around when we can talk about TAR, Jody, their chances of making F5 or better, and more. Peace!