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Big Brother's ratings may be dropping, but what is not dropping is their dominance of summer time ratings on cable tv. If not for the Olympics, Big Brother's ratings probably wouldn't have fallen much at all.
CBS has made it very clear this is not cable tv's Big Brother. BB OTT is not getting anything cancelled, that logic is absolutely flawed. This is trying to bring in audience for their online-only streaming services, and if it is working, we will see more BB OTT.
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